Report: Ward-Kovalev Sells Low-160K PPVs

The Nov. 19 light-heavyweight between Sergey Kovalev and Andre Ward was one of the best matchups to be made in boxing: two undefeated pound-for-pound greats competing in their primes. Unfortunately, the quality of the fight has not translated into box-office success.

Yahoo’s Kevin Iole is reporting that Ward-Kovalev has sold a little over 160,000 PPV buys.

The fight, which Ward won by controversial decision, was not expected to perform well on pay-per-view. Neither Ward nor Kovalev is a big name outside of the boxing world despite their elite resumes of in-ring achievements. However, 160K buys is still remarkably low for a fight of such high caliber. For a frame of reference, Manny Pacquaio made his comeback a week prior in a fight with outmatched welterweight champion Jesse Vargas. That bout reportedly sold 300K pay-per-views.

According to Iole, Gennady Golovkin’s PPV debut against David Lemieux sold roughly 150K PPVs. But GGG-Lemieux was not a matchup of two of the world’s best boxers fighting to spoil each other’s undefeated records and claim the top spot on the pound-for-pound list.

If anything, the Ward-Kovalev PPV sales are indicative of the importance of star power in the world of boxing today.

You might also like
By using our site you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Service. X

SIGN UP NOW!

Breaking News And Highlights Around Boxing, MMA, Kickboxing, Martial Arts and more!

By signing up, you agree to comply with our Terms of Service and Privacy Policy.