Schaub: Paul & KSI Are Better Promoters Than UFC
While Justin Gaethje would have a highlight reel knockout of James Vick at UFC Lincoln, the main event for UFC’s most recent FS1 broadcast was not the biggest or most watched fight of the weekend, that honor seems to have gone to YouTubers KSI and Logan Paul.
Paul and KSI manufactured a feud via their combined 37 million subscribers that would lead to a boxing match at the Manchester Arena. While both men would fight to a draw, nearly 750,000 people paid $10 to watch the fight on YouTube, and over a million watching the fight illegally through Twitch and Periscope.
Former fighter and now host of Showtime’s Beyond The Belt, Brendan Schaub, claimed that the two YouTube stars showed how easy it was to promote a fight.
“I loved what they are doing because they are showing how easy it is to promote a fight!” Brendan Schaub said on his Below the Belt podcast. “When everyone goes, ‘Being a promoter is so difficult.’ Really? These kids have zero background! They both decided, ‘Hey, we both have a following,’ and they did it all their own. I’m sure they lined up with some help to acquire the arena and get the ticket sales and all that, but for the most part two famous guys showed you how easy it is to promote and sell a fight. It is not rocket science. No one is skilled at doing this. We give way too much respect to these promoters. They are not that skilled. It’s very obvious who should be fighting, what fight to make, how to build a fight.”
Schaub would go to blast his former employer, the UFC and claim that their promotional tactics are lacking and that they should not rely on fighters to promote and sell the fight.
“When a fight does not sell, that’s when you realize how s**tty a promoter is,”” Schaub continued. “Whenever there’s two headline UFC fighters, both those guys are so f**king talented it’s not even funny. For those fights not to sell should not rely on a fighter. That’s where a promoter or the marketing business of the UFC, or name whatever boxing promoter you want, should come into play. It is not the responsibility of them. Them being the fighters.
“For these two guys with zero background to s**t on any UFC fight this year, numbers-wise, shows you how poorly of a job the UFC is doing at times and how easy it is to promote a fight.”
“People want to hate on these, tell me how this is any different than the UFC signing CM Punk?” said Schaub about the UFC’s promotional moves over the past few years. “I will wait. . .
“Again, you’re going down a tricky road because someone in the UFC offices is watching going, ‘That Logan Paul looked pretty good. How much does he weigh?’ You’re bats**t crazy if you don’t think in the UFC office this morning someone went, ‘We’re just spit-balling ideas here, did anyone see the Logan Paul fight? He didn’t look terrible! What numbers did they do? Better than any card we’ve had this year. Should we sign him?’ I guarantee there’s a spark interest of signing Logan Paul to the UFC.”
Quotes Transcribed by MMA Fighting