Snoop Dogg is dipping his toes in the boxing waters.
Triller, the promoter of the Mike Tyson vs. Roy Jones Jr. event, has announced a partnership with Snoop Dogg. The two sides will work together to launch The Fight Club. Snoop Dogg is the co-founder of the promotion but he’ll also serve as a celebrity host and announcer during events.
Here is what Ryan Kavanaugh had to say during a Triller press release.
“Up until this weekend, boxing was about the experience of one small group of elite individuals who attended the fight in person,” said Ryan Kavanaugh, Principal of Proxima and co-founder of ‘The Fight Club.’ “What we wanted to create with the Tyson vs. Jones event was an experience for all of the viewers at home, combining the highest-end production and lighting and a production quality never before brought to a fight. Today marks a paradigm shift as Triller and Proxima’s ‘The Fight Club’ dedicates itself to delivering top-notch immersive experiences in the comfort of your home.”
Snoop Dogg was a color commentator and a musical act for the Tyson vs. Jones event. The rapper was in the booth for Jake Paul vs. Nate Robinson and Tyson vs. Jones bouts.