Social Media Reacts As DAZN Increases Its Prices – ‘Poorly Thought Out’
DAZN will not be winning over any new fans if the current price point is anything to go by.
Matchroom Boxing’s Eddie Hearn sought to shake up the industry, infamously declaring that pay-per-view was ‘dead.’ Fast Forward to today, not only is pay-per-view still going, but DAZN has decided to adopt the model too.
That is one thing, but a price increase in the subscription model has raised many eyebrows. Since the start, DAZN has been making large increases in their yearly discounted subscription program.
It has gone from a $99 yearly subscription (for those previously paying this amount) to a $149.99 yearly package, and now, US subscribers will have to pay an astounding $224.99 a year.
This is in addition to any pay-per-view events. Subscribers have the option to pay a fixed fee of $19.99 per month if they agree to a one-year contract or $24.99 monthly if they choose not to commit to an annual plan.
Getting fans to adopt DAZN as the mecca of boxing will prove tricky, unless big names sign exclusively to the network.
Unlike other platforms, such as ESPN+, which offer an array of sports, DAZN is focusing heavily on the boxing scene, as shown through its support for the ‘misfits’ boxing.
But given the current climate where fans want value for money, there are potentially more economically viable options out there. And this was reflected in the comments that followed on social media.
Social Media Reaction
@dazn once you started dazn ppv it was over for me dazn was supposed to be the death of ppv… and the only reason I have the app was for boxing none of the other “sports” you have for the USA market are unwatchable and none of us care about. The price is too high now I cancelled
— gdawg (@gee_dawwg) February 20, 2023
And the only decent shows DAZN put on for the UK you have to end up paying even more with PPV, on top of the monthly subscription. How long do you give it before he runs back to Sky?
— Ben Simpson (@BLH_BenSimpson) February 20, 2023
The poorly thought out price hike was insulting to the consumers and customers of DAZN. Been watching you guys since day 1.
— Tom (@tomsweetscience) February 19, 2023