There’s No Stopping Enfusion Kickboxing

A Brief History of Enfusion

In 2002 Edwin Van Os started a new company along with partner Simon Rutz, designed to market Kickboxing and manage fighters under the name It’s Showtime.

After ten successful years, they decided to sell the company, and Bloody Elbow reported about it on July 2nd 2012:

“In case you missed it, there was big news this weekend in the kickboxing world, as Glory World Series announced that they had acquired the long-standing It’s Showtime organization. The news came during It’s Showtime’s big show, and was announced online and as part of the show. As part of the deal, Glory will now take over all aspects of It’s Showtime, including administrative duties, bringing two of the world’s top kickboxing organizations together under one banner.”

Edwin van Os then started a new reality show concept called Enfusion Reality, which aired for the first time in 2010. He then began promoting under the Enfusion name in 2013 with a series of Kickboxing events in Europe and abroad.

In the beginning the Enfusion events were broadcast on Viceland in the Netherlands, while viewers outside of Holland could watch through Enfusion’s own subscription based streaming service.

In February 2022 a streaming deal covering Germany, Switzerland and Austria with Fighting.de was announced, and in March 2022 Viaplay announced that they had acquired the rights to stream Enfusion events for the next three years.

In January 2022 Enfusion and Glory announced a new series of jointly promoted events called Glory Rivals. The inaugural Rivals event was scheduled for May 21 2022 at the Lotto Arena in Antwerp, Belgium but the event was cancelled due to the finances of Enfusion’s local promotion partner Antwerp Fight Organization catching the attention of the Belgian authorities. The first Rivals event happened on 11th June 2022 in Alkmaar, Holland.

Most people within the sport saw it as a move for Glory Kickboxing to survive until they sorted out a road map for the future, and potentially their financial situation, whereas the co-promotion only solidified Enfusion’s status as a steady promotion, which is going nowhere.

Fast forward to 2022

Enfusion has promoted eight Kickboxing shows in 20022 alone, and recently announced five more Kickboxing events for the rest of 2022. In Kickboxing promotional terms, that is solid.

Enfusion travels to Germany in October. As we’ve come to know it, the event features five undercard match-ups in the Enfusion Talents division, and six professional Kickboxing battles on the main card.

 

Then it’s back to the capital of Holland, probably with the same, solid set-up, allowing both experienced professional fighters a chance to showcase their skills, but also the hungry, up-and-coming fighters on the Talents undercard.

But this is speculation as no fights have been announced for this event yet.

 

Dordrecht is actually where I made my own debut as a Muay Thai fighter. It’s a city with a long history of Muay Thai and Kickboxing: several gyms, lot’s of shows and a lot of talents have come out of Dordrecht.

A fight card is yet to be announced.

 

Enfusion then heads to Groningen, which is the capital city and main municipality of Groningen province in the Netherlands.

The show features the usual five Talents fights, and a main card of six professional bouts.

It’s a real international show with fighters from Sweden, Aruba, Holland, Turkey, Morocco, Belgium, Iran, Poland, Germany and Italy.

 

The last show of the years is in Dubai. No fight card has been released yet, but Enfusion has scheduled the usual Talents undercard portion and main card fights for the event.

 

In the meantime, sit back, relax and enjoy a Enfusion highlight video: