Thurman-Garcia Peaks at 5.1M Viewers
After a down year for boxing in 2016, the sport is off to a fantastic start this year.
Last weekend’s welterweight title fight between Keith Thurman and Danny Garcia peaked at 5.1 million viewers on CBS, making it the highest-rated primetime boxing event since 1998.
That peak audience was also the second highest overall for boxing on broadcast television since 1998, coming right behind last year’s Errol Spence vs. Leonard Bundu card which aired on NBC. That show didn’t air during primetime though, and immediately followed the men’s gold medal basketball game at the Rio Olympics. The peak audience for that show came right during the opening minutes of that broadcast.
Overall, the average viewership for this Showtime on CBS card averaged 3.1 million, with the main event averaging 3.74 million — representing a 19% increase over the Thurman-Porter fight last year.
Thurman-Garcia was also the number one most talked about event on social media for broadcast television last Saturday, according to Nielsen Social Guide (which takes data from Facebook and Twitter).