Twitter Targets UFC as Thursday Night Football Replacement

With the UFC’s television deal expiring within the next two years, the top MMA promotion may be heading to new platforms and audiences soon.

One of those platforms may not be on TV but rather Twitter, as the social media company is interested in the UFC becoming a replacement for Thursday Night Football streams.

Twitter COO Anthony Noto talked about the future of the brand in an interview with Buzzfeed News, and one of the most surprising quotes concerned the UFC:

“We will definitely have 24/7 content on Twitter,” said Noto.”Our goal is to be a dependable place so that when you want to see what’s happening, you think of going to Twitter…We’re working on many, many things. There’s a lot in the pipeline.”

“We have a really big audience when there’s a pay per view UFC match. Should we provide that content to the audience on Twitter that’s not watching it, but might like to after seeing tweets about it? That’s something we’d consider.”

In the past Twitter has had a deal with the NFL to stream Thursday Night Football games on its site and mobile app. Amazon recently took over that deal, but their success made Noto realize that there is a market for broadcasting live sporting events in the future.

The UFC has not touched on the possibility of streaming fights on Twitter, but it would be a major step for the MMA promotion and the sport in general as they search to expand their audience.

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