UFC 228 Falls Under 128,000 Buys
While UFC 227’s estimated buyrate of 300,000 would be considered a success, UFC 228 featuring Darren Woodley defending his UFC welterweight title against Darren Till would fall significantly short of that number.
Per Dave Meltzer of the Wrestling Observer Newsletter, the card from Dallas, Texas seems to have fallen below 150,000 buys.
“The 9/8 PPV numbers were well below expectations with Woodley vs. Till on top. They are so bad that we haven’t gotten an estimate past an early number of 130,000 that was going around,” Meltzer wrote.
The trend of Pay-Per-View shortcomings has plagued the UFC this year, with UFC 221 falling to a similar number, and UFC 224 allegedly doing less than 100,000 Pay-Per-View buys.
While the UFC and Woodley have not seen eye-to-eye over how he’s been promoted since winning the title, this lends credence to the brand’s lack of starpower since Ronda Rousey left for the WWE, and Conor McGregor’s two year hiatus from the Octagon.
With Brock Lesnar returning to face Daniel Cormier, Conor McGregor main eventing UFC 229 on October 6th against Khabib Nurmagomedov, and Jon Jones possible return at UFC 232 against Alexander Gustafsson, some of the UFC’s troubles may be put on pause.
Quote Via Bloody Elbow