UFC 236 Reportedly Gets Under 100K Buys
The UFC’s first pay-per-view event under ESPN+ appears to have troubling results, as the promotion reportedly received less than 100,000 buys for the event, according to veteran MMA and pro wrestling journalist Dave Meltzer.
In the latest edition of the Wrestling Observer Newsletter, Meltzer notes that “there is talk that [UFC 236] did well under half of the 200,000 number that would be what one would have predicted the show to do had it been a television PPV.”
If accurate, this reported number would put the event alongside May 2018’s UFC 224 — which had 85,000 buys — among the lowest-bought UFC pay-per-view events within the last 15 years. The event saw Dustin Poirier defeat Max Holloway to become the interim UFC lightweight champion and Israel Adesanya outwork Kelvin Gastelum to win the interim UFC middleweight title.
The main factor of the low buyrate appears to be confusion in regards to ordering through ESPN+. Customers were required to buy the event on a desktop or laptop to gain the ability to watch the event — even if a customer wanted to watch the event on a tablet, Smart TV or gaming console.
Even UFC fighters including Michael Bisping, Katlyn Chookagian and Megan Anderson have expressed confusion one way or another with the ESPN app.
Beginning with this weekend’s UFC 237, fans will be able to purchase the event through ESPN+ on any platform. However, fans will still be required to purchase one year of ESPN+ for the event if they aren’t a customer of the streaming-based platform already.
UFC 237 will be headlined by UFC women’s strawweight champion Rose Namajunas defending her championship against Jessica Andrade.
This could hurt the casual fanbase, and a greater test will probably be seen with July’s UFC 239 event, which will feature Jon Jones defending his light heavyweight title against Thiago Santos, Amanda Nunes defending the women’s bantamweight title against Holly Holm, as well as Junior dos Santos vs. Francis Ngannou and Ben Askren vs. Jorge Masvidal.
Original Story: Bloody Elbow