UFC 257 PPV Buyrate Reportedly Revealed
It appears UFC 257 was a home run in terms of PPV buys.
UFC 257 took place on January 23. The action was held inside Etihad Arena in Abu Dhabi. In the main event, Dustin Poirier and Conor McGregor did battle in a rematch from their September 2014 collision. McGregor emerged victorious in their first battle via first-round TKO. Lightning couldn’t strike twice.
Poirier was able to even the score with a second-round TKO finish. “The Diamond” was the underdog going into this contest but he now puts himself in prime position for another shot at the UFC Lightweight Championship.
The Sports Business Journal is reporting that UFC 257 drew 1.2 million PPV buys domestically and 400,000 buys internationally. That brings the worldwide total to 1.6 million buys. If the report holds true, then this puts the event in the top three best-selling UFC PPVs in the promotion’s history. This isn’t even the final number.
UFC 229 still holds the record for the best-selling UFC PPV of all time. That event was headlined by the highly-anticipated UFC Lightweight Title fight between Khabib Nurmagomedov and Conor McGregor. The fight took place back in October 2018. UFC 229 drew around 2.4 million PPV buys.
The second best-selling UFC PPV is UFC 202, which was also headlined by McGregor. His rematch with Nate Diaz drew 1.6 million PPV buys. Since the final UFC 257 PPV numbers are expected to tick up, the event will likely surpass UFC 202 in PPV buys.