UFC 268 Sees 700,000 PPV Buys In US, International Numbers Pending
The UFC will close the year in the same fashion as they started it.
The cycle was started by UFC 257 featuring Conor McGregor’s return to the octagon that proved to be a huge hit. And now we have just witnessed the UFC 268, which featured two entertaining title fights that went down the wire. The PPV signed off selling over 700,000 units for ESPN+.
According to the Sports Business Journal’s John Ourand, the UFC’s return to New York marked a sale of 700,000 PPV units through ESPN+ alone.
With the international figures added, the card is expected to hit a million mark at least.
The UFC 268 was headlined by the current pound-for-pound kingpin Kamaru Usman who defended his welterweight title against the valiant Colby Covington.
The co-main event featured a rematch between women’s strawweight champion Rose Namajunas and Zhang Weili, which also lived up to his hype. And not to forget the slugfest between Justin Gaethje and Michael Chandler, which saw both of them leaving everything in the middle.
Following the account of units sold, the figures have put the UFC 268 in a tie for the fourth biggest PPV event of the year, surpassed only by the two McGregor PPVs and Adesanya’s futile attempt to become double champ against then middleweight Champion Jan Blachowicz at UFC 259.
There have been comparisons going around regarding the recent 800,000 buy number clocked by a boxing showdown between Canelo Alvarez vs. Caleb Plant, which aired on the same day.