UFC 269: Charles Oliveira Vs. Dustin Poirier Generates A Half-Million PPV Buys

It looks like a good number of fans tuned into UFC 269.

UFC 269, the final pay-per-view event of 2021, has reportedly generated slightly more than 500,000 pay-per-view buys, Adam Stern of Sports Business Journal reported.

.@ESPNPlus sold slightly more than 500,000 PPV units for #UFC269 last month, per SBJ sources. pic.twitter.com/EE5Yuqe7UE

— Adam Stern (@A_S12) January 20, 2022

The event was filled with historic moments including lightweight champion Charles Oliveira crushing Dustin Poirier’s dream of capturing the title via submission in the third round and Julianna Pena’s shocking upset over Amanda Nunes in the second round, claiming her bantamweight title.

Though the event reached a half-million PPV buys, it didn’t top UFC 268, which sold around 700,000 PPV purchases.

Poirier is no stranger to pay-per-view headlines. At UFC 257, when he faced Conor McGregor, his victory generated a reported 1,600,000 PPV buys. After that, his rematch with the Irish star racked up 1,504,737 buys.

But still, for Oliveira, UFC 269’s numbers was a jump compared to the 300,000 PPV buys from his matchup against Michael Chandler for the vacant lightweight championship.

The highest recorded pay-per-view buys came from October 2018 when McGregor and then lightweight king Khabib Nurmagomedov met in the ring for the undisputed title at UFC 229. This event brought in a total of 2,400,000 purchases.