UFC Fight Night Ratings Drop Due To World Series
Game four of the World Series on FOX caused the lowest ratings to date for FOX Sports 1’s broadcast of UFC Fight Night events.
The event taking place in Sao Paulo, Brazil, headlined by Derek Brunson’s first-round knockout win over Lyoto Machida, averaged 588,000 viewers.
The lowest rating prior to last Saturday’s event was in 2016 where Jon Lineker battled Michael McDonald battled in the main event on a July 13th Fight Night ( a rare Wednesday show). The other was on May 31st, 2014 which also took place in Sao Paulo, where current UFC heavyweight champion, Stipe Miocic fought Fabio Maldonado. Both the 2014 and ’15 events drew 609,000 viewers.
Per MMA Fighting/ Wrestling Observer editor Dave Meltzer, FS1 has has less homes than the past few years due to cord cutting.
The aforementioned game four where the Dodgers defeated the Astros 6-2 drew 15.4 million viewers, as well as several college football games that dominated television viewers on Saturday night.
The peak of the UFC event was during the Colby Covington vs. Demian Maia fight, which had three rounds to build the audience instead of 2:30 for Brunson vs. Machida. The Covington vs. Maia fight averaged 671,000 viewers.
The prelims, headlined by Vicente Luque’s second round stoppage of Niko Price, did 198,000 viewers on Fox Sports 2, since FS1 was airing college football. The Minnesota vs. Iowa game on FS1 did 769,000 viewers, which is more than the UFC prelims would have done.
The post-fight show did 265,000 viewers on FS1,while the pre-fight show on FS2 did 54,000 viewers.
The prior televised Fight Night, on Sept. 22, a Friday night show on unfamiliar FXX, did 502,000 viewers with an Ovince Saint Preux vs. Yushin Okami main event.
The last FS1 Fight Night show, on Saturday, Sept. 16, going against college football and headlined by Luke Rockhold vs. David Branch, averaged 872,000 viewers, and the post-fight show did 361,000 viewers.