UFC Freedom 250 Viewership Numbers

UFC Freedom 250 attracted 17 million cumulative viewers across the United States and Latin America, making it the largest live exclusive event in Paramount+ history.

Of the total figure, 15.3 million viewers came from the United States with a further 1.7 million tuning in across Latin America. The seven-fight card averaged 8.2 million viewers — 7 million in the US and 1.2 million in Latin America — according to data provided by Nielsen and Adobe Analytics.

The numbers comfortably surpassed every previous MMA viewership benchmark. The UFC’s inaugural Fox card in 2011, headlined by Junior Dos Santos’ quick knockout of Cain Velasquez, drew 5.7 million average viewers and 8.8 million overall. The wider worldwide figures have yet to be released.