UFC Pay-Per-View Price Increased For Fourth Time

Its prices have been raised since 2020.

Pay-per-view prices for the UFC has increased again. 

UFC PPV events on ESPN+ will cost $79.99 starting with UFC 283 on January 21, according to the Sports Business Journal. This is an increase from their current price of $74.99. 

It marks the fourth increase for UFC pay-per-views since the promotion signed their broadcast deal with ESPN in 2019.  

It was previously raised in early 2020 from $59.99 to $64.99, then $69.99 at the beginning of 2021 and a third time ahead of UFC 270 earlier this year to $74.99. 

UFC President Dana White defended the price hikes. 

“We don’t have any say in that,” White said. 

“We gave the pay-per-views to ESPN, so yeah, that’s their decision. You know how I feel about that stuff. I don’t love when prices get raised, but it’s not my decision. It’s theirs.” 

Disney, ESPN’s parent company, told the Sports Business Journal in a statement that it “reflects the value of ESPN+ and the popularity and quality of UFC events.” 

The subscription price of ESPN+, which is required for UFC PPVs, also increased from $6.99 a month to $9.99 a month. 

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