UFC President Dana White Partners With Pitbull’s NASCAR Team
UFC President Dana White is making his first NASCAR appearance.
That NASCAR appearance will be in form of a marketing partnership with Trackhouse Racing Team, a NASCAR team owned by artist Pitbull.
“I’m excited to be a part of it and my two favorite things are fast cars and Howler Head,” White said in a statement.
“I’m so excited that we’ll be making our first NASCAR appearance this weekend. This is an absolute bada– car, and I can’t wait to see it compete on the track at the Coliseum on Sunday.”
White’s Howler Head Kentucky Straight Bourbon Whiskey will be a primary sponsor of Ross Chastain’s No. 1 Chevrolet in Sunday’s exhibition clash at the Los Angeles Coliseum.
A decaled Next Gen car will also be showcased in front of UFC headquarters on Wednesday in Las Vegas.
“Partnering with someone like Dana is what this Trackhouse mission is all about,” Justin Marks, who co-owns with Pitbull said.
“We want to transcend our sport, work with innovative minds and powerful brands, and Dana White, along with Howler Head and UFC exemplify that. Dana’s influence, vision, and passion is inspiring and I’m looking forward to working with him on amplifying both our brands and hopefully along the way, learning from him as well.”