UFC Produces ‘Record Revenues’ For Endeavor In 2022
Endeavor, parent company to the UFC, has released information contained in the financial statements for the full year of 2022, and the simple synopsis is that the organization is booming.
In the year of 2022, the UFC was once again the front-runner for Endeavor, contributing in a big way to the $1.3 billion in revenue that the owned sports properties generated for the public corporation. This was a massive 20% leap ($224.1 million) from the year prior.
Endeavor, the parent company of the UFC, has reported a record $1.3 billion in revenue from their sports properties in 2022 – an increase of $224.1 million (20%) from the previous year#MMATwitter pic.twitter.com/h8CYMigR7y
— Fight HQ (@FightHQTV) March 1, 2023
“Both organizations recorded record revenue last year. All 21 UFC events with live audiences sold out, continuing a 29 event sell out streak since returning from the pandemic. UFC posted its best sponsorship year ever in 2022, unlocking new categories and inventory to reach a fan base that grew double digits over 2021 in the U.S.”
– Endeavor CEO Ari Emanuel
In addition to the UFC selling out every event with a live audience in 2022, the organization also signed multiple new sponsorship deals, including V-Chain, New Amsterdam Vodka, and Project Rock. Furthermore, new sponsorship categories for the organization have been introduced such as the official commercial truck, official law firm and official read-to-drink partnerships.
According to Endeavor CEO Ari Emanuel, digital media engagement and social platforms have also increased in staggering numbers for the UFC. Across all platforms, account followings have surpassed 220 million users, and TikTok followers alone have increased by 55% each year.
With the impending return of Conor McGregor’s star power to the newest season of The Ultimate Fighter, and eventual return to the octagon, combined with the company’s plan to hold more events with live audiences in and outside the U.S., 2023 is expected to be monumental for the UFC and Endeavor.