UFC To Distribute PPV’s Through ESPN+
For the first time since 1993, the Ultimate Fighting Championship will no longer be on traditional pay per view on cable or satellite.
In a press release put out on Monday by the 25-year old MMA brand, it was announced that ESPN+ will be the exclusive distributor of UFC Pay-Per-View events until 2025.
This means customers must be subscribers to the ESPN+ platform to have access to the events or go through the ESPN+ app to purchase the event, unless you are a commercial establishment (bar, restaurant) where you can view the event.
The cost to ESPN+ subscribers will be $59.99 per event, while new subscribers will get one year of ESPN+ and the event for $79.99
“With the addition of UFC PPV events, we are making ESPN+ an absolute must-have for any fan of the UFC and mixed martial arts,” said Kevin Mayer, Chairman, Direct-to-Consumer & International, The Walt Disney Company. “In less than a year, ESPN+ has established itself as the leader in direct-to-consumer sports and this new programming agreement adds a significant business to our platform while reinforcing the value and strength of our product and our content lineup.”
“Today’s announcement further establishes the strength of the partnership between UFC and ESPN,” said UFC President Dana White. “Now our fans will be able to watch all UFC events exclusively on ESPN platforms, including ESPN+, which is an innovative way to deliver fights to our young fan base. I couldn’t be more excited to work with ESPN for the next seven years. Together we’re going to do amazing things to help grow this sport.”