The UFC generated $519.2 million in revenue during the third quarter of 2026, an increase of $194 million year-on-year which equates to a 60% boost, as parent company TKO Group Holdings reported total quarterly revenue of $1.36 billion.

The growth, covering July through September, was driven primarily by increased media rights income following the UFC’s new seven-year, $7.7 billion broadcast agreement with Paramount.

Media rights, production and content revenue increased by $132.3 million, while UFC 329 on July 11, headlined by Conor McGregor’s return against Max Holloway in Las Vegas, generated a record $26.4 million live gate. Holloway beat McGregor in just 69 seconds after the Irishman injured himself throwing a kick, and couldn’t continue.

TKO is now exploring opportunities to expand UFC programming beyond Paramount+ following Paramount’s acquisition of Warner Bros. Discovery.

“We will be maximizing HBO, TNT, Paramount+ and CBS,” TKO President and COO Mark Shapiro said during the company’s third-quarter earnings call.

The acquisition, which brings HBO, TNT and CBS under the same corporate umbrella, potentially allows UFC events to reach audiences across television and streaming platforms beyond Paramount+, which remains the UFC’s primary American broadcast home. Select events have been made available on CBS.

TKO also raised its full-year revenue forecast to $5.83 billion.