UFC’s Dana White, Joe Rogan Selected For Variety 500 List
UFC President Dana White and UFC commentator Joe Rogan were recognized as two of the “most influential business leaders shaping the global media industry.”
Variety magazine listed White and Rogan in the Live Entertainment section on their Variety 500 list, which includes NFL commissioner Roger Goodell, NBA commissioner Adam Silver and WWE President Nick Khan.
White was added to the list because he continued to hold UFC events during the height of the Covid-19 pandemic while most of the world shutdown.
“Under the UFC’s contract with ESPN, the league was required to stage 42 fights in 2020, and White did his best to deliver, putting on UFC 249 in Florida in May and holding a series of fights in the league’s Las Vegas production facilities, all without an audience, before moving the action to Abu Dhabi’s Yas Island (dubbed Fight Island), where several thousand fans were allowed to watch the matches in-person,” the entry reads.
Meanwhile, Rogan was selected after he signed a profitable podcast deal with Spotify in 2020. His UFC commentating background had little to do with his entry.
“In the wake of signing a $100 million Spotify deal in 2020, Rogan and his podcast “The Joe Rogan Experience” became a favorite target of critics for his attacks on “woke” culture and vaccine passports, and his controversial guests including conspiracy-loving radio host Alex Jones,” the entry reads.