Update On the UFC’s Partnership With Reebok
A few years ago, the UFC struck a deal with Reebok to be the official global outfitting and apparel partner of the company. It has been met with both acclaim and criticism, especially when it comes to fighter pay. With the deal expiring soon, the company wanted to spice things up.
Via a release, the UFC announced that when the Reebok deal expires in 2021, Venum will take its place. Fight kits will be available in April 2021, and fans will be able to purchase gear through locations holding Venum and UFC equipment.
Welcome to the new era!
UFC names Venum new exclusive outfitting partner. 🐍
— UFC (@ufc) July 10, 2020
“We’re pumped that VENUM will be joining us as our new exclusive global outfitting and apparel partner,” said UFC President Dana White. “VENUM is an Iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at VENUM have the technical knowledge and experience that will produce world-class UFC Fight Kits and apparel. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program.”
Based on details given by the UFC, fighters will be getting a meaningful increase from the deal with Venum compared to the deal with Reebok. That will be across the board for all fighters. The amount of money one received was initially based on fights one had within the promotion or career.
There were rumors of Under Armour or Nike being close to a deal. Venum, however, has experience within the combat sports world, as the company has cut deals with boxers like Vasiliy Lomachenko. They also have close ties to MMA, working with fighters from ONE like Angela Lee. Reebok will continue to hold a footwear deal that runs until 2021.
“We appreciate the partnership with Reebok over the past six years. It was a groundbreaking deal that elevated both of our brands,” White went on to say. “We’re pleased that Reebok will continue with us as the official footwear provider of UFC through 2021.”