VideoMMAzFeatured Video WATCH: UFC Documentary On $4 Billion Sale By Fight Sports Jun 21, 2019 Share Watch as the UFC’s 25 Years In Short covers the UFC’s 2001 purchase by Zuffa for $2 million and the $4 billion it took for Endeavor to buy the property in 2016. Ari EmanuelDana WhiteFIGHT SPORTSFrank FertittaIndustryIndustry InsiderLorenzo FertittaMMA Share