WWE And UFC Merge To Form TKO – ‘There Is No Limit,’ Says Dana White

Endeavor has brought together the WWE and the UFC under one roof in a mega deal that merges the two companies’ assets worth $21.4 billion.

According to reports, the new company will have Endeavor as the majority stakeholder with a controlling interest of 51%, while the current shareholders of WWE will have a 49% interest.

The combined UFC and WWE organization will go by the name of NewCo, while those looking to invest can find it listed under TKO.

Ari Emanuel, the CEO of Endeavor, will also lead the new company. Vince McMahon acts as the executive chairman of the board, while Mark Shapiro will serve as president and COO of both Endeavor and the newly formed company.

Dana White will remain as the president of the UFC, while the WWE will be led by Nick Khan as president. 

“Together, UFC and WWE will have global reach, impressive scale and omnichannel distribution,” Endeavor

Dana White has shared his thoughts on the issue and has expressed enthusiasm about the WWE being included.

That enthusiasm has also resonated with the fan base, given the possibility of crossover events.

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