YouTube vs. TikTok Boxing Event Announced, Austin McBroom vs. Bryce Hall Headlines
The Internet celebrity boxing craze continues.
An event dubbed, Social Gloves: Battle of the Platforms, is scheduled to take place on June 5. The boxing card will feature famous YouTubers and TikTok users sharing the ring. In the main event, Austin McBroom will take on Bryce Hall. McBroom represents YouTube, while Hall is on TikTok.
This card will also feature many other notable names in the world of Internet fame. These names include Danny Duncan, DDG, Deji, FaZe Jarvis, Michael Le, Nate Wyatt, Tanner Fox, Tayler Holder, and Vinnie Hacker.
LiveXLive is at the helm of the Social Gloves series along with Jason Ziven of Sanders Roberts, LLP. Paul Cazers will serve as the executive producer. Here’s what Cazers had to say in a press release.
“This promotion is the culmination of every key learning I’ve experienced being at the very forefront of the social media industry, including the first-ever social media PPV event, Logan vs KSI, which I helped put together. There we saw that the rabid international fan base of these social media moguls drove more audience and sales than traditional legacy professional athletic events. This event is a perfect storm of celebrity, social media, technology, digital marketing, pop culture, and, at the end of the day, good old Hollywood 101 celebrity and industry magic. Every component of this singular moment is architected to be a larger-than-life spectacle and drive viewers across the planet through all social media platforms. Every model that we’re seeing is tracking this to be the largest PPV event in history.”
LiveXLive chairman and CEO, Robert Ellin, expressed his excitement in pulling off this YouTube vs. TikTok event.
“We are proud to partner with Paul and his team on Social Gloves, the biggest boxing competition between TikTokers versus YouTubers. Combining sports and music into a new franchise for a series of mega entertainment events allows us to promote across our flywheel — listen, watch, attend, engage and transact. I have innovated some of the biggest and best PPVs including boxing, music, home run derby, and movies, and we are finally at a point where the advancement of technology and acceptance of brands, fans, and talent come together. We are thrilled that LiveXLive has the opportunity to be part of delivering the biggest global PPV in history. The social media heavyweights and their fans will become one voice across all social platforms and the ultimate champs will be decided on fight night.”
Internet stars dabbling in the world of boxing has become a hot topic. We’ve seen Jake and Logan Paul enter the boxing world. Jake is 2-0 with wins over a fellow YouTuber and former NBA star Nate Robinson, while Logan is expected to take on Floyd Mayweather in an exhibition bout at some point in 2021 after the initial date fell through.
There are two sides to the argument of Internet stars entering the ring. Those in favor of it say that this will simply bring in new eyeballs to the sport and potentially more revenue. Those who oppose it cite the lack of combat sports experience that can lead to someone getting seriously hurt, along with potentially degrading the integrity of the sweet science.