DAZN To Introduce Pay-Per-View Model, Eddie Hearn Admits
DAZN has gone back on its “pay-per-view is dead” slogan.
Matchroom Boxing promoter Eddie Hearn said that it’s “inevitable” that DAZN will adopt a pay-per-view model. The streaming platform will charge fees outside of their monthly subscription price for certain fights.
“It’s very important to get the difference of bringing pay-per-view to a platform and bringing it for specific fights. Absolutely 100% the aim of DAZN is to bring you traditional pay-per-view nights we’ve seen in the last five years as part of the monthly subscription,” Hearn told Boxing Social.
“They need to have a pay-per-view functionality for unique circumstances, that’s the keyword. When you look at it now, Oleksandr Usyk vs Anthony Joshua. That is not gonna go as part of your DAZN subscription, being quite frank with you.”
In the U.S., DAZN’s monthly subscription costs $19.99 a month. In the U.K., the price is moving up to £7.99.
Hearn and Matchroom Boxing used to be partnered with Sky Sports, but in June, they parted ways and have now signed a content deal with DAZN.
He signed a five-year deal with DAZN worth nine figures and went into effect on July 1.
Hearn said the Oleksandr Usyk versus Anthony Joshua rematch, which is targeted for 2022, will most likely land on pay-per-view.