Conor McGregor’s return to the Octagon after a five-year hiatus at UFC 329 against Max Holloway proved to be a massive ratings hit.
According to viewership data released by Paramount+, UFC 329 reached 15.9 million total viewers across the United States and Latin America. That fell just short of the 17 million viewers who tuned in for UFC White House. While UFC 329 lagged slightly behind UFC White House in total reach and average viewership (6.5 million average viewers compared to White House’s 8.2 million), it exceeded expectations in digital traffic.
The event peaked at 8.3 million concurrent streams, beating out UFC White House’s peak of 7.9 million. This milestone officially makes UFC 329 the second-biggest live streaming event in Paramount+ history, trailing only Super Bowl LVIII, which hit 11.5 million concurrent streams.